SOCIO — ECONOMIC BACKGROUND AND MARKETING ACTIVITIES OF MILK (NONO) SELLERS IN HADEJIA LOCAL GOVERNMENT AREA OF JIGAWA STATE

A. M. Umar; H. I. Abdullahi; R. Ma'aruf; M. A. Nasir; N. Nafisat; S. L. Abdurrahman; M. Y. Ahamad; L. A. Saulawa

doi:10.51791/njap.vi.7120

Authors

A. M. Umar Binyaminu Usman Polytechnic, Hadejia, Jigawa State
H. I. Abdullahi Binyaminu Usman Polytechnic, Hadejia, Jigawa State
R. Ma'aruf Binyaminu Usman Polytechnic, Hadejia, Jigawa State
M. A. Nasir Binyaminu Usman Polytechnic, Hadejia, Jigawa State
N. Nafisat Binyaminu Usman Polytechnic, Hadejia, Jigawa State
S. L. Abdurrahman Federal University, Dutse
M. Y. Ahamad Federal College of Education, Kano.
L. A. Saulawa Federal University Dutsin-Ma, Katsina State

DOI:

https://doi.org/10.51791/njap.vi.7120

Keywords:

Socio-Economics, Marketing, Milk (Nono), Hadejia, Jigawa State

Abstract

The study was conducted to determine the Socio-Economic Characteristics of milk (Nono) sellers in Hadejia Local Government Area of Jigawa State. Forty (40) structured questionnaires were administered through random sampling to milk (Nono) sellers in four (4) different points which included Kasuwar Fulani, Kofar Jama'are, Tsohuwar Tasha and Kofar Jibir Inkande. Ten (10) questionnaires were admin istered each at the four (4) points. The data was analyzed using descriptive statistics. The results showed that all (100.0%) the Nono sellers were Female. Most (25.0%) of the sellers have income levels between N 4001:00 and N5 000:00 per week. Majority (80.0%) of the Nono sellers had no formal education. Most (95.0%) of the traders sold cow milk and the cattle were owned by the traders. Educating the traders will increase their income and improve the hygienic condition of the product