CONSUMERS’ PREFERENCE FOR MEAT FROM FOOD ANIMALS IN HE NIGER DELTA, NIGERIA

Abstract

This paper assesses the consumers’ preference for food animas in the Niger Delta, Nigeria. The questionnaire was used to obtain information in a cross sectional study involving 470 respondents. The method of data analyses includes descriptive statistical tools and the consumers’ Preference profit (CPP). The results showed that there was no significant difference in preference between beef and goat meat. Goat meat was considered to be more nutritious, tastes better, cooks faster, even though less available, more costly and so not suitable for ceremonial cooking. However, beef was preferred to goat meat because its products are perceived to be affordable, readily available, and better for ceremonial use; and it is clearly preferred to other meat types in terms of all the attributes considered.