ANALYSIS OF DETERMINANTS OF HOUSEHOLDS’ DEMAND FOR POULTRY PRODUCTS IN JOS NORTH LGA, PLATEAU STATE, NIGERIA

Abstract

This study analyzed the determinants of households demand for poultry products in Jos North LGA of Plateau State, Nigeria. Cluster and random sampling techniques were adopted for the study. Primary data was collected using structured questionnaires. Descriptive statistics and Ordinary Least Square regression analysis were analytical techniques adopted for this study. The results revealed that 40% of the respondents were within the age bracket of 21-30 years. Most (59%) were female, most (56%) attained secondary education., most (59%) had household size with a population of 6-10 people, most (86%) had access to the produce market, most (59%) earned an average annual household income of < ₦99,999, the mean price of a crate of egg and 1kg of poultry meat were ₦600 and ₦900 respectively. Also, the estimate of coefficient of multiple determination (R2 ) was 0.8757, suggesting that 88% of the variation in the demand for poultry products were accounted for by the variables in the regression model. Improving sensitization on social interventions, e.g. poverty alleviation and empowerment programmes, conditional cash transfers, etc., financial inclusion through improved access to microcredit; livelihood diversification strategies; efficient poultry value chains and commodity price modulation; poultry feed and input subsidies are strongly recommended.