ECONOMICS OF SNAIL MARKETING IN ONDO-WEST LOCAL GOVERNMENT AREA OF ONDO STATE

Résumé

The marketing of snails has attracted the attention of scholars to the demand for its consumption as a cheap source of protein by the people. The study examined snail marketing in Ondo-West local government area of Ondo State. A multistage sampling technique was used to select sixty-five respondents for the study. The structured questionnaire was employed to elicit information on socioeconomic characteristics and other variables for the study. Data collected were analysed with descriptive statistics, budgetary technique and regression analyses. The result showed that 69.2% of the respondents were female and the mean age of 42.04±7.40 years and 53.8% were married. The problems of snail marketing included; pests and diseases, inadequate capital, weather condition and the regression analysis revealed that age, access to credit and number of snails positively influenced revenue from snail marketing. It was observed that snail marketing is profitable; hence, youth should be encouraged in the marketing of snails, snail marketers should be given access to credit and organize themselves into cooperative societies.