MARKETING ANALYSIS OF MAIZE BRAN USED AS LIVESTOCK FEED IN KANO STATE, NIGERIA.

Résumé

The study focused on the marketing analysis of Maize bran used as livestock feed in Kano State. A Multistage sampling technique was used to select 178 livestock feed marketers from whom relevant information for the study was collected through a structured questionnaire. The result showed that 43.31 of the marketers in the study area were adult within the age group of 43-52 years had the highest percentage, 51% have household size of 1-6 members while e 43.75% of the livestock feed marketers had 14-22 years of marketing experience. The result equally showed that majority (44.4%) had Qur‟anic education. The market structure analysis revealed that there is ease of entry into Maize bran business. The result further revealed that Maize bran marketers expended an average of N623,450.02, and realized an average gross margin of N427.17 While return per naira invested was
found to be N0.20 accrued from every N1.00 invested for maize bran marketing. Constraints identified include lacks of standard unit of measurement, inadequate accessibility to credit, low volume of capital, inadequate market information. The study further recommended smother access to credit facilities and recommended people to venture into livestock feed marketing because there is ease of entry and exit, efficient and high marketing margin.